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Will's to set up shop on Park Avenue

Will Byrd on location

Will’s Cinnamon Shop is adding itself to the slew of other treasured local staples that reside on Park Avenue next month.

Since selling its brick and mortar to Destiny's Bakery earlier this year, Will's has only sold single cinnamon rolls through Destiny's Bake Shop, and bulk orders from the neighboring window at 1001 Central Ave. Check it out, here.

With the newly-purchased lot, the bulk order from the Central Avenue window will remain, but the lot will include space for Will’s, and up to three more food trucks. There will be indoor bathrooms, a table area covered by massive shade trees and a small roof-covered sitting area that will have fans and heaters.

For interested food truck owners, contact Will's co-owner Will Byrd at, or call 501-538-4650.

Half of the lot where the food trucks will be

After Sept. 17, along with a burger from Bailey’s Dairy Treat, home cooked meal from Emma Lee’s and locally roasted coffee from Redlight Roastery, residents and visitors in the area will now be able to indulge in cinnamon rolls and sandwiches from the Will’s food truck located at 910 Park Ave., directly across from Redlight.

"Redlight's where we first started giving people our rolls when we were baking out of the garage," Will's owner Will Byrd said. "... So it's kind of neat that now we're moving across the street."

Redlight Roastery at 1003 Park Ave.

The iconic yellow Will's trailer, which has been traveling through the year, will continue to travel, but Byrd only plans to take it out of the lot about once a month for events requiring the entire truck for their products.

When contemplating the location, Byrd said he was hopeful for the proposed amphitheater to be built on the site where the Majestic Hotel burned. After the buyer backed out of the contract, he still decided to purchase the lot because of the escalated through traffic from those entering the city on the existing highway currently being widened.

"Stuff is happening on Park Avenue, and it has been for a bit. PACA's (Park Avenue Community Association) been so involved in trying to bring it up, and I don't know. It just seemed like a good fit for us," he said.

The grand opening will coincide with the 9 a.m. to 2 p.m. Sept. 17 PACA Block Party. Proceeds of the event will go to fund the splash pad to be installed at David Watkins Park.

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